What is video-based learning?

Video-based learning literally refers to learning experiences facilitated through video. With its ability to combine camera footage, animation, graphics, text, and audio, videos create a multisensory learning experience, unlike any other e-learning format. Because of this, it’s no surprise that video-based learning is quickly becoming a dominant standard of online training. As mentioned earlier, YouTube alone boasts 2 billion users worldwide. That’s approximately a third of the internet.

But it’s not just a trend. When it comes to corporate training, research has shown that there are several benefits to opting for video, including improved learner retention rates. We’ll take a closer look at the benefits later. First, let’s look at some examples of video-based learning.

Video-based learning examples

Video-based learning comes in many different formats that serve unique purposes. Here are some real-life examples of video-based learning today:

Animated explainers

Apart from being visually appealing, animated videos are also effective for illustrating complex or abstract topics that would otherwise be harder to convey. This makes it easier for learners to process the information as well. For example, the German YouTube channel, Kurzgesagt, has earned over a billion views for its animated videos that teach various complex subjects, including philosophy, biology, and physics.

Expert-led explainer videos

Expert advice is always valuable. But when it’s delivered by the experts themselves in the form of an explainer video, it creates an inviting experience that emulates a lecture or even one-on-one instruction. Once again, YouTube is filled with expert-led channels covering almost any subject users might need.

Interactive videos

Video-based learning doesn’t have to be a passive experience. Adding interactive elements can create an immersive experience where learners can impact the content based on their decisions. For example, some compliance training programs use scenarios where learners can participate as a character in the narrative and make decisions based on their compliance knowledge