Multimodal meaning refers to the idea that meaning can be created through a range of different modes or modalities. Traditionally, language has been considered the primary mode of creating meaning, but multimodal scholars argue that other non-linguistic modes such as images, sounds, gestures, and other sensory stimuli play a crucial role in generating meaning.

According to the multimodal theory, different modes are combined to create a composite meaning that is greater than the sum of the individual modalities. For example, a video advertisement that combines music, voiceover, images, color, and motion can create a coherent message that is more impactful and engaging than a simple text message.

Multimodal meaning can be found in many different areas, including advertising, film, education, art, and communication. In education, for example, multimodal approaches to teaching may involve using images, videos, and other visual aids to help students learn complex concepts.

One important aspect of multimodal meaning is the idea that meaning is constructed rather than transmitted. This means that people don't simply receive meaning through passive consumption of messages, but they actively construct meaning by interacting with different modalities and making sense of the messages they receive.

In conclusion, multimodal meaning emphasizes the importance of considering a range of modalities, beyond language, in the process of creating and interpreting meaning. It recognizes that different forms of expression can be combined to create rich and complex messages that have the potential to engage and impact audiences in powerful ways.