Abstract

South Korea’s rapid Christianization in the twentieth century is a unique case of religious conversion. This article explores the story behind University Bible Fellowship (UBF), a significant Korean Protestant movement sending missionaries worldwide. UBF’s founders, Pastor Samuel Lee and missionary Sarah Barry, complemented each other’s cultures, overcame each other’s weaknesses, and fortified each other’s strengths, enabling UBF to become a global organization. This study examines the leadership styles of Lee and Barry through the lens of leadership theories. The analysis centers on Pastor Lee’s contributions to the UBF ministry, highlighting his adeptness in situational awareness, innovative thinking, and strategic decision-making. Additionally, it delves into UBF’s role in nurturing a thriving campus ministry and the impact of Lee’s leadership style on global Christianity. By exploring UBF’s origins and leadership, this study elucidates how the leaders’ capacity to innovate novel approaches to campus ministry increased the global significance of the movement.