Abstract

Creative self-beliefs are an essential foundational concept for anyone to be able to participate in the design process. However, creative self-beliefs are complex because relationships with others strongly influence them. This study examines how perceiving others can enhance creative self-beliefs through reflective practice. We enlisted participants unfamiliar with creative activities to generate ideas in a group setting and subsequently conduct self-reflection with their team members. To study the effects of creative self-beliefs, we split the participants into two groups: those aware of the similarities between themselves and others (Assimilation) and those cognizant of the differences (Contrast). Our findings indicated that the group conscious of their differences (contrast) was more inclined to reflect on their actions, and their creative self-efficacy—a key component of creative self-beliefs—was significantly higher than that of the group conscious of their similarities (Assimilation). While this study partially unravels the influence of reflection on creative self-beliefs in the design process, it only addresses a fragment of the overall strategy, and the volume of data is still insufficient. Therefore, we propose continued investigation into this area in future research.