Abstract

Economics encompassing productive, commercial, and service-oriented activities aimed at consumer satisfaction provides a rich landscape for multidisciplinary exploration. Behavioral economics, which examines consumer decision-making through the lens of human behavior, has emerged as a key driver in shaping public policies over the past four decades, including those pertaining to energy. Given the paramount importance of behavioral change in addressing environmental degradation and climate change, this study seeks to demonstrate how behavioral economics has been integrated into the development of environmental policies, offering valuable insights and practical approaches. This study underscores the significance of behavioral economics in affecting profound changes in human behavior patterns, enabling the formulation of policies that are both impactful and sustainable. As society faces one of its most pressing challenges, the knowledge derived from this research may serve as a foundation for strategies that pave the way toward a greener and more environmentally resilient future. This article critically examines existing research, providing a comprehensive overview of the field and its application in environmental policy development.