Abstract

The emergence of a business model focused on sustainability requires a shift in the traditional teaching in Business schools and there are few guidelines to do so. In this article we analyze a comprehensive process we have initiated in our business school over the last 5 years as an attempt to implement this shift. We offer an insider view on the implementation of the Principles for Responsible Management Education. The goal of the paper is to illustrate how a dynamic process that constantly goes back and forth between practices and theory can help us to introduce a sustainable mindset into business school curricula.