Abstract

Since the 17th National Congress of the CPC, the Chinese government has included the task of enhancing the national cultural softpower into China’s developmental guidelines. Relic culture, as one influential window to the world, has gathered more strength with supports from related fields. Translating work, as an indispensable tool, also gets more emphasis. The paper intends to argue that a translator should be aware that, besides those strategies described in translating textbooks, a perspective of intercultural communication can help him/her to produce a translated text in English more practical, powerful and acceptable. By complying with the role of a gatekeeper of the communicative process, the translator can adopt strategies flexibly to keep an effective message channel - explicit enough to express the culture involved, fluent enough to attract the culture’s recipients, and properly saturated to avoid cultural revulsion.