Abstract

Proper planning for cultural tourism areas is crucial for preventing the negative impacts and dangers of tourism. Unprepared tourism areas face potential degradation of their tangible and intangible heritage aspects. Kamestizuhan District is located in the City of Malolos and is rich in historical, cultural, and political history. It is undergoing continued urbanization and commercialization, endangering the authenticity and sustainability of the heritage area. A master planning framework that considers multiple aspects and factors to plan sustainable heritage tourism in the urban area is needed to prevent the further decline in Kamestizuhan District. The middle-out approach is integrated into the framework because sustainable heritage tourism should incorporate the needs and inputs of all stakeholders, including locals and visitors. The formulated framework is a tool that guides planners and concerned persons in the identification of stakeholders, goal identification, site assessment, and recommendation determination to create plans and strategies for sustainable heritage tourism in an urban setting.