Abstract

The phenomenon of the Asian Wave has garnered significant attention in recent years, as it pervades various aspects of life in Jordan. This research seeks to delve into the complexities of identity-making and its relation to the Asian Wave in Jordan, exploring its impact across different scales from personal to global influence. By examining the various elements of East Asia’s influence in Jordan, this study aims to shed light on the underlying factors driving this trend and its implications for cultural appropriation and adaptation. Drawing on examples from social media and the rise of Asian influencers in Jordan, an analysis is made of how this cultural wave has become deeply entrenched in the collective consciousness, influencing the ways Jordanians shape their identities. Emphasis is placed on how Generation Z has swiftly embraced and adapted to the Asian fusion, distinguishing themselves from the older generation’s more conservative attitudes. The research employs a mixed-methods approach, combining qualitative content analysis of social media and quantitative surveys distributed to university students to capture a comprehensive picture of the Asian Craze’s impact on identity formation in Jordan, by closely examining the consumption of Asian cultural elements, such as Chinese food, K-pop music, and Japanese anime. This study identifies how individuals adopt and reinterpret these influences to construct their unique identities.