For last twelve years I have been working on various issues that are directly or indirectly related to health promotion, communication and social mobilization as well as program management with government, national and international organization/UN agencies. I hold M.Sc (Specialized in Medical Anthropology; Social Illnesses and Traditional Healings) and M.Phil in Anthropology.

Currently I am on assignment for Polio Eradication Initiative PEI/EPI Program with UNICEF Papua New Guinea (PNG) as a Communication for Development Specialist to provide technical support to the Government of Papua New Guinea to develop and implement social mobilization and communication strategy for Polio Eradication Routine Immunization in the country.

Prior to joining UNICEF PNG I was enaged with UNICEF Nigeria for similar assignment, and before Nigeria, I worked as a Communication Specialist for WatSan with Earthquake Reconstruction and Rehabilitation Authority (ERRA) at its Headquarter in Pakistan and as an instructor at Health Services Academy (now Public Health University, Islamabad) teaching courses on Health Promotion, Health Research and Gender Equity for MSPH class.

I have previously worked with the Ministry of Population Welfare, Government of Pakistan, as a Social Scientist/Instructor and trained various health service providers on reproductive health themes, mother and child health care, family planning and population welfare programs and policies in support of the MDGs in Pakistan. I also worked with the National Institute of Population Studies (NIPS) Government of Pakistan as a project officer on evaluation of the impact of media on Reproductive Health Behaviour, Pakistan Demographic and Health Survey (PDHS) and Demand for Male Children in Rural Settings. I also worked with UNICEF Pakistan as a Behaviour Change Communication (BCC) Expert on Maternal, Newborn and Child Health (MNCH) (MDGs 4&5) to work on an intensive BCC agenda of the National MNCH Program primarily to support the rolling out of its communication plans.

Other activities and experience include my memberships and positions as voluntary Secretary of Pakistan Evaluation Network (PEN); Member White Ribbon Alliance (WRA) for safe motherhood, associate member of International Organization for Cooperation on Evaluation (IOCE) USA, Women Delivers and Youth Alliance of Pakistan.