Abstract
This study examines how Chinese Generation Z engage with displayed physical exhibits in the British Museum. Findings reveal that traditional forms of information display present several limitations for Gen Z audiences who have grown up amid rapid digital advancements affecting their expectation of technology in society. To examine this gap, mixed methods were employed to understand this demographic need, including online questionnaires, onsite observations, booklet tasks, and a focus group. Findings reveal that Chinese Gen Z visitors are dissatisfied with the British Museum’s existing information dissemination. Traditional labels and the app’s audio guide fail to provide adequate information in a format that this demographic value and trust, while unclear exhibit labelling further disrupts navigation and undermines the overall viewing experience. The study identifies clear information needs and behaviour specific to Chinese Gen Z visitors. These insights form the foundation for developing a multi-layered information visualization model for Chinese exhibits through digital interventions that aid and enhance interpretation
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2026 Special Focus—The Future of Museum Narratives
KEYWORDS
INFORMATION DISSEMINATION, CHINESE GENERATION Z, MUSEUM ENGAGEMENT, DIGITAL INTERVENTION
