Abstract
This research-in-progress explores integrating multisensory experiences with augmented reality (AR) in museum settings to deepen visitors’ connection to cultural heritage. Rooted in fascination for historical immersion, the study examines how AR, combined with sensory elements like smell and sound, can enrich users’ experience beyond visual interaction alone. This research identifies a gap in existing applications of AR in museums, where most implementations are limited to visual enhancements, leaving out the immersive potential of multisensory stimuli. Using medieval stimuli as a use case, this research develops an AR-enhanced framework that incorporates multiple sensory cues to recreate the historical ambiance of this medieval site. Semi-structured interviews with museum visitors will capture emotional responses and assess historical interest and immersion perceptions. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) will be a theoretical lens for analyzing the collected data. These insights aim to refine the AR experience, emphasizing educational value and authentic engagement. At this stage, we hypothesize that Hedonic Motivation and Social Influence will be major drivers. Ultimately, this research seeks to enhance museum inclusivity by offering a more accessible and vivid understanding of historical narratives, encouraging broader visitor engagement and appreciation for cultural heritage.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Multisensory Augmented Reality, UTAUT 2, Visitor Engagement
