Audience Journey of the Elderly in Czech Museums: Enhancing Inclusion

Abstract

The Czech Republic is experiencing demographic aging, making seniors a key target group in several sectors. Older individuals often have specific needs that change with age. Therefore, it is essential for cultural institutions to be accessible and accommodating, considering their cognitive, sensory, functional, and socio-emotional abilities. As agents of social change, museums and galleries need to adapt to the requirements of elderly visitors. To promote inclusive approaches within museums and galleries, we have developed guidelines for an ideal audience journey that respects the capabilities of cultural institutions while prioritizing the needs of seniors, regardless of their health or social barriers. This research included individual interviews with representatives from Czech museums and galleries, as well as interviews with older visitors to comprehensively map their perceptions while visiting these institutions. The findings highlight specific challenges faced by elderly visitors, such as wayfinding difficulties, issues with immersive elements, and problems navigating websites, which can often be inaccessible due to complex layouts, unclear instructions, and a general lack of usability in digital technologies. Reflecting on these findings, this study offers key recommendations to enhance museum inclusivity. We hope to achieve better inclusion of the elderly in Czech galleries and museums and thus promote active aging and well-being of the elderly, including ourselves in the future.

Presenters

Markéta Nováková
Student, Masters, Faculty of Multimedia Communications, Tomas Bata University in Zlín, Vysocina, Czech Republic

Pavla Pospíšilová
Student, Masters, Tomas Bata University, Jihoceský kraj, Czech Republic

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Visitors

KEYWORDS

ACCESSIBILITY, AUDIENCE, MUSEUM, GALLERY, INCLUSION, ELDERLY, COMMUNICATION, WAYFINDING