Abstract
Text is often seen as a straightforward carrier of information, with typographic forms typically considered only for their letter meanings, while their shapes and existence as visual objects are overlooked – missing their potential to reflect deeper interpretations. This workshop aims to demonstrate how typographic treatments can transform a single word into a dynamic, emotionally resonant expression, revealing typography as an independent visual language that communicates beyond conventional meanings. Participants will work with the same word but explore it through different thematic prompts. Using a blend of analog (e.g., hand-cut letters, ink, lighting, collage, cyanotype) and digital (e.g., manipulation in design software) image-making techniques, they will reimagine the word’s form to reflect their assigned themes. The workshop will culminate in a sharing session where participants can view and discuss diverse outcomes, exploring how each treatment uniquely conveys emotional and conceptual interpretations, altering the word’s meaning. Through this exploration, participants will gain firsthand experience and a deeper understanding of typography’s transformative power to shift perceptions and create new layers of meaning beyond the text’s original intent. Ultimately, the workshop invites audiences to engage with the text more thoughtfully, embracing type as a visual form and expanding its potential in communication as a powerful and expressive visual language.
Presenters
İpek KöprülülüIndependent Designer, Currently Graphic Designer for Netflix Series “Ayrılık da Sevdaya Dahil”, İpek Köprülülü | TMC Production, Istanbul, Turkey
Details
Presentation Type
Theme
KEYWORDS
Analog/Digital Image-Making, Letterforms, Perception, Typography, Visual Language, Storytelling
