The Genesis of the Fourth-generation Multi-theory Model of Health Behavior Change in Health Promotion

Abstract

The field of health promotion research began in the 1960s with knowledge-based interventions that were derived from knowledge attitude practices (KAP) surveys. These were the first-generation interventions. In the 1970s and 1980s, second-generation interventions that emphasized the development of skills such as cardio-pulmonary resuscitation, first-aid, etc. became popular. These were followed by third-generation evidence-based interventions in the 1990s and 2000s that utilized behavioral theories and focused on acquiring healthy behaviors such as those based on social cognitive theory, theory of reasoned action, theory of planned behavior, etc. In recent years, fourth-generation multi-theory interventions that are brief and precise have gained popularity in the field of health promotion research. One such framework developed in 2015 is the multi-theory model (MTM) of health behavior change. This model is about behavior change as opposed to mere behavior acquisition, is exclusively developed for the field of health promotion, imbibes modifiable and empirically tested constructs from previous theories, is parsimonious, caters to both short-term and long-term behavior change, and is applicable across cultures. The presentation shares this model and its applications using qualitative, cross-sectional, and experimental designs from around the world based on a systematic review, and its future directions in health promotion research.

Presenters

Manoj Sharma
Professor and Chair, Social and Behavioral Health, School of Public Health, University of Nevada, Las Vegas (UNLV), Nevada, United States

Details

Presentation Type

Poster Session

Theme

Health Promotion and Education

KEYWORDS

Health Promotion, Health Education, Health Behavior, Theory, Evidence-based Interventions