Abstract
The devastation that World War II brought to the Philippines was unimaginable. Many of the structures that were built during the Spanish and American Colonial periods were destroyed. Post-war, massive reconstruction and rebuilding efforts swept across the Philippine archipelago, and modernist buildings sprang like mushrooms. In addition, natural calamities like typhoons and earthquakes frequently hit the archipelago, creating havoc every time they hit an island. From the homeowners’ point of view, maintaining old and fragile residential buildings is costly and no longer efficient. In the Philippines, urban development is on the rise, and the remaining built structures of unique heritage and cultural importance appear to be at risk. The demand for housing upgrades is stronger than it has ever been. Creating a predicament among residents to either desert their old houses and be destroyed by natural calamities or to rot purposely and be demolished eventually. This paper delves into the concepts of Disneyization and the vicissitudes of the colonial houses that have been uprooted and transplanted in nouveau repositories to attract tourists and/or consumers. A case study of community development that has been a tourism spectacle, creating a parallel development and widespread marketing strategies to those in Disney parks. In this ongoing research, it has delved into the phenomena and threats to cultural authenticity by applying the four dimensions of disneyization.
Presenters
Adrian Del MonteDean, School of Architecture, Fine Arts and Design, University of San Carlos, Cebu, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Disneyization, Residentialbuildings, ColonialHouses, UrbanDevelopment, CulturalAuthenticity
