Designing Cultural Relevance: : Black Cultural Identity and the Constructed Environment

Abstract

Design profoundly shapes human experiences, encompassing more than aesthetics, including functionality and cultural relevance. This research investigates how the intersection of design and Black culture can inform the design of space and place, emphasizing culturally resonant practices in the constructed environment. The study, with active participation, utilizes a multi-faceted research approach, including a literature review, interviews with 20 Black designers and influencers, and visual analysis of 4,000 album covers spanning 40 years. These methods reveal how design can reflect and shape Black cultural narratives, highlighting the role of aesthetic and functional considerations in creating inclusive environments. Key insights from the research underscore the paramount importance of cultural relevance in design. Authentic engagement with Black cultural identity not only fosters meaningful connections with Black communities but also enhances the functionality and aesthetic appeal of designed spaces and products. The findings reveal that culturally resonant designs contribute to brand loyalty and address the diverse needs of Black consumers, who represent a substantial and influential market segment. The research highlights several tensions within design practices, particularly the balance between cultural respect and appropriation. Designers and educators should incorporate culturally sensitive approaches, avoid appropriation, and engage with Black communities to ensure relevant and respectful designs. In conclusion, this study offers a comprehensive framework for addressing cultural perspectives in design. By aligning design practices with these insights, practitioners can contribute to more inclusive and innovative environments.

Presenters

Omari Souza
Assistant Professor, CVAD, University of North Texas, Texas, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

The Design of Space and Place

KEYWORDS

Design, Education, Black, Cultural, Identity, Space, Place