Abstract
This study, guided by the Smith Policy Analysis Model, examines the effectiveness of the first Hong Kong Performing Arts Expo (HKPAX) in meeting the objectives outlined in the Blueprint for Arts and Culture and Creative Industries Development. The Blueprint is a roadmap for developing Hong Kong’s cultural and creative industries. HKPAX is positioned as a key player in promoting Hong Kong as an “international cultural and arts exchange hub.” Through the analysis of survey data from 78 artists and stakeholders and semi-structured interviews, the study explores HKPAX’s cultural significance and potential for improvement. Unlike previous studies on gallery-centered art fairs, this research highlights HKPAX’s role in shaping Hong Kong’s “city brand” and “local brand” in the performing arts. Findings indicate that while HKPAX has served as a platform for cultural exchange between China and the global community, it has not fully realized the Blueprint’s goal of promoting Chinese culture and telling China’s story. It has not significantly contributed to establishing a “Hong Kong local brand” in the performing arts sector. The study further identifies the need for greater audience engagement in building the cultural industry chain. Overall, HKPAX has leaned towards international cultural exchange, with performing arts playing a secondary role, and is predominantly shaped by official forums. This research addresses the gap in the literature concerning the role of performing arts fairs in conveying the cultural identity of the host city. It offers insights into balancing business and artistic objectives for sustainable development.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Economic, Social, and Cultural Context
KEYWORDS
Hong Kong Performing Arts Expo; Cultural Policy; Hong Kong Identity
