Exploring Sustainable Tourism Perceptions: International Visitors’ Environmental Attitudes in Cát Bà National Park, Vietnam

Abstract

Sustainable tourism has become a central concern for both scholars and practitioners seeking to balance environmental protection with economic and social development. This study examines the perceptions and environmental behaviors of international tourists visiting Cát Bà National Park, one of Vietnam’s most ecologically diverse yet increasingly visited destinations. Based on survey data collected from 369 respondents representing diverse national backgrounds, the research explores how tourists perceive the park’s natural environment, their awareness of sustainability principles, and their self-reported environmentally responsible behaviors. The analysis reveals that while visitors generally express strong pro-environmental attitudes, there remains a noticeable gap between their stated awareness and actual practices—particularly regarding waste management, respect for local ecosystems, and support for conservation initiatives. By integrating theories of environmental behavior and sustainable destination management, this paper identifies key drivers and barriers to responsible tourism behavior. The findings contribute to ongoing discussions on how to enhance visitor education, promote sustainable infrastructure, and foster long-term resilience in protected areas. Ultimately, the research offers practical implications for policymakers and park managers seeking to align visitor experiences with the principles of sustainability and community-based development.

Presenters

Nikola Medova
Assistant Professor, Department of Development and Environmental Studies, Palacky University Olomouc, Czech Republic

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2026 Special Focus—Pathways to Resilience; Sustainable Practices in Tourism and Leisure

KEYWORDS

SUSTAINABLE TOURISM, ENVIRONMENTAL ATTITUDES, INTERNATIONAL TOURISTS, NATIONAL PARKS, VIETNAM, RESILIENCE