Abstract
Typography is usually seen simply as a tool for conveying textual meaning, yet its power as a visual language capable of telling stories is often overlooked. This research challenges traditional views by showing how typography can go beyond just conveying words, becoming a medium for emotional expression that crosses language and cultural boundaries. Using Sylvia Plath’s “The Bell Jar”as a case study, the project explores how a single sentence – five words and eleven letters – can be reimagined through typography to express the emotional journey of the novel. Through a combination of analog and digital techniques, these visual treatments offer new ways to interpret and experience the text, challenging conventional literary practices. Typography here becomes more than just text; the emphasis on its visual aspects allows the meanings embedded in the forms to tell their own story, connecting across languages and cultures. The findings show how typography can reshape communication, allowing for deeper emotional understanding and enriched literary interpretation. This research opens new avenues in the humanities, highlighting typography’s potential to evolve and engage in an increasingly interconnected world.
Presenters
İpek KöprülülüIndependent Designer, Currently Graphic Designer for Netflix Series “Ayrılık da Sevdaya Dahil”, İpek Köprülülü | TMC Production, Istanbul, Turkey
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Communications and Linguistic Studies
KEYWORDS
Analog/Digital Image-Making, Cultural Boundaries, Typography, Universality, Visual Language, Storytelling