Abstract
This paper is focused on the role of motion pictures as a medium of public communication directed at addressing social problems and evoking a change in behaviour of the masses. From the moment the art of cinema was born in the late 19th century, films have served as an instrument of shifting public consciousness, i.e., inspiring social change, disseminating ideas and values, raising awareness of the acute social, cultural, and political issues, etc. This research considers film production as not only a form of reflecting significant socio-political processes and cultural innovations, or representing ideologies, but also as a mechanism that creates, forms, and shapes a new social reality. The methodology of this research is based on content analysis and focused on the dynamics of cinematic response to the acute global issues, and development of social problem films as an instrument of public communication aimed at raising awareness and inspiring positive change within society.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Communications and Linguistic Studies
KEYWORDS
Public Communication, Filmmaking, Social Consciousness, Social Problems, Social Change
