Abstract
TikTok is a free online social media application from People’s Republic of Chaina (mainland China) since 2012 for any users who want to produce short VDO presentation in about 15 seconds. It is simple and easy function for users in editing, adjusting, and adding effect, filter, song and text. Audiences just drag up the VDO to play next VDO. TikTok is changing factor of traditional communication from mass media to anyone can be someone, especially during the COVID-19 dissemination. In 2016, there were 100 million users applied TikTok application in iOS and/or Android especially from southeast Asian users such as China, Japan, Taiwan, Hong Kong, including Thailand users with an average time of 52 minutes/person/day. In 2019, TikTok users were from 150 countries. VDO contents in TikTok were varied such as lifestyle, outdoor activities, leisure and tourism, and COVID-19. Similar to this proposed research that would like to produce VDO presentation on marine environmentally friendly products to targeted TikTok users. Hence, this paper focuses on VDO production via TikTok application in order to guide how to produce the VDO, and whether it works. We found recent examples that TikTok has been promoting information about public health in an inexpensive manner especially for new-generation users.
Presenters
Umaporn MuneenamLecturer, Environmental Management Department, Faculty of Environmental Management, Prince of Songkla University, Songkhla, Thailand
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Communications and Linguistic Studies
KEYWORDS
Environmental Communication, TikTok, Consumer Decision, Marine Environmentally Friendly Products, Thailand
