Abstract
Climate change is undoubtedly one of the biggest crisis that the world has ever faced through the course of history. There has been a substantial amount of evolution in how we view climate change. From climate change denial to acceptance of its occurrence, and acknowledgment of its alarming rate, our perception and understanding of the climate battle has come along way. This paper analyses how narratives shape public perception of climate change, using the emerging field of narrative economics. The objective is to understand what changes have there been in climate change discourse and whether we can use these narratives and storytelling to shape better policies. The analysis in this paper begins with understanding the historical context of the emergence of climate change debate, and linking the emergence of related narratives. It then connects theories with findings from the primary data collected for the scope of this paper. This study integrates theoretical concepts with primary data collected through surveys to understand current narratives floating in the society. This paper also highlights collective responsibility of the people towards the crisis, irrelevant of social and economic standing. Through this, there are contributions to a deeper understanding in the power of narratives in the society as well as determining how our perceptions and our understanding of climate has changed. This paper aims to bridge gap between the theory and practice.
Presenters
Aishaani BajajStudent, Economics with Data Science, University of Petroleum and Energy Studies, Uttaranchal, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
NARRATIVE ECONOMICS, CLIMATE CHANGE, PUBLIC PERCEPTION, SUSTAINABILITY, CONSPIRACY THEORIES
