Abstract
This paper investigates the intersection of branding with social, political, and community life, focusing on its impact on identity and cultural representation. Branding extends beyond commercial interests to shape and reflect social and political agendas, influencing perceptions of identity and success across personal, local, and national levels. The evolution of Nike from Blue Ribbon Sports to a global icon exemplifies how branding can reinforce social hierarchies and cultural narratives. The paper also examines art as a critical lens for understanding branding’s broader implications. Kara Walker’s installations and Hank Willis Thomas’s “Branded” series critique the commodification of Black bodies and the historical roots of branding practices, highlighting ethical concerns and social justice issues. These artistic perspectives challenge traditional narratives and address the tension between historical injustices and contemporary branding. Additionally, the impact of significant events like 9/11 and Hurricane Katrina on national branding is explored. These events expose disparities in regional and demographic representations, reflecting broader issues of inclusion and exclusion within national identity. Contemporary artists such as Kehinde Wiley and Faith Ringgold are analyzed for their efforts to reclaim and redefine cultural narratives. Wiley’s integration of Black identity into classical portraiture and Ringgold’s use of quilting to challenge stereotypes emphasize the importance of inclusive and equitable art practices. This paper advocates for a critical reevaluation of how branding and art intersect with social and political contexts, aiming to foster a more nuanced understanding of identity, inclusivity, and social justice.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
The Arts in Social, Political, and Community Life
KEYWORDS
Art, Kara Walker,Hank Willis Thomas,Kehinde Wiley,Faith Ringgold
