Abstract
Berlin’s history is characterized by ruptures and divisions throughout time. Nonetheless, since the city became the capital of the Kaiserreich in 1871, advertising for tourists has been an important economic factor for the metropolis. Despite its conflicted history and across democratic republics and dictatorial regimes, Berlin’s attempts to attract visitors by means of inclusive posters, catchy slogans and colourful brochures have been characterized by variations on being a hospitable city for all most of the time. This paper traces a range of examples across the twentieth century, analysing approaches to being a welcoming metropolis and considering, when such attempts backfired.
Presenters
Ulrike ZitzlspergerAssociate Professor, Languages, Cultures and Visual Studies, University of Exeter, United Kingdom
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2025 Special Focus—The Art of Hospitality
KEYWORDS
Berlin, Metropolitan Advertising, Marketing
