Abstract
The phenomenon of the Asian Craze has garnered significant attention in recent years, as it pervades various aspects of life in Jordan. This research seeks to delve into the complexities of identity-making and its relation to the Asian Craze, exploring its impact across different scales – from personal to global influence. By examining the role of social media and Asian influencers, this study aims to shed light on the underlying factors driving this trend and its implications for cultural appropriation and adaptation. Drawing on examples from social media and the rise of Asian influencers in my country, we investigate how this cultural wave has become deeply entrenched in the collective consciousness, influencing the ways citizens shape their identities. Particular emphasis is placed on how Generation Z has swiftly embraced and adapted to the Asian fusion, distinguishing themselves from the older generation’s more conservative attitudes. The research employs a mixed-methods approach, combining qualitative analysis of social media content and surveys to capture a comprehensive picture of the Asian Craze’s impact on identity formation in Jordan. By closely examining the consumption of Asian cultural elements, such as Chinese food, K-pop music, and Japanese anime. This study identifies the ways in which individuals adopt, adapt, and reinterpret these influences to construct their unique identities.
Presenters
Bassmah AlTaherAssociate Professor, School of Applied Humanities and Social Sciences, German Jordanian Unviersity, Amman, Jordan
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2024 Special Focus—-Art for Sustenance
KEYWORDS
Cultural Adaptation, Asian Craze, Social Trends, Social Identity Formation, K-pop
