Abstract

This creative visual design investigation explores the integration of traditional Dai shadow puppetry with contemporary art to engage younger audiences and revitalize an ancient cultural heritage in Yunnan, China. Inspired by the full moon worship and its significance in Dai culture, the study addresses the declining interest in traditional shadow play among the youth, attributed to the prevalent use of digital devices. By employing innovative electronic lighting, transparent materials, and LED technology alongside traditional craft and painting techniques, the thesis aims to bridge the gap between traditional and contemporary visual design practices. The research culminates in the creation of five mixed media installations, representing a novel approach to showcasing Dai culture. These works evolve from the initial full moon shadow visuals to more complex themes encompassing the daily life, religious beliefs, and historical narratives of the Dai people, thereby offering a continuum of cultural evolution through visual design. The project demonstrates a developmental journey from conventional life scenes to representations of sacrifice, culture, and history, highlighting the rich source of inspiration drawn from Yunnan’s history. The findings suggest that the fusion of traditional visual arts with modern technologies and materials can significantly enhance the appeal of cultural heritage among younger demographics. This synergy not only preserves but also enriches traditional arts, suggesting an ongoing evolution of visual culture in response to technological advancements.