Abstract

Interactive technologies have recently been used to capture shoppers’ attention, encourage their interaction with a product, and create a positive impression of a store being perceived as progressive in setting up new trends. This study examined the role of interactive technologies in developing new trends in the design of home furnishings. A quantitative online survey of randomly selected 526 shoppers in furniture stores in Jeddah, KSA, was conducted and analyzed using SPSS. The findings of the study are as follows: First, the study identified several design issues in home furniture stores that impede meeting the requirements and needs of shoppers; there was support for the use of interactive technologies such as smart applications, VR technology, and interactive screens in the ceilings, walls, and floors of stores home furniture, and these techniques depend on the sense of sight. Second, it was found useful to use modern interactive technologies to provide solutions that contribute to the development of home furniture store design trends, achieve excitement, attract attention, influence the decision to buy products, share and interact, build trust with the shopper, and create a positive impression as well as achieve excellence and uniqueness for stores.